A call to action. A cry for help. An opportunity for you to realize your power to give strength to someone affected by a blood cancer (Leukemia, Lymphoma, and Myeloma). Get involved. Make someone stronger.
Denise Teti, co-founder of Courtesan Studio, shares how she honors her grandfathers memory. The story behind Courtesan’s LLS Awareness bracelet.
Blood cancer has touched my family for years in both the form Leukemia and Lymphoma, and my amazing grandfather lost his battle with AML at the end of October. He was the kind of man that I would almost describe as extinct in our modern world. So capable, intelligent, unflappable, and tough. The type of man you would trust with your life, and many did. But yet in complete harmony with his ability to engineer everything, he was so tender, fun, and at times mischievous in the best way. He literally was THE MAN.
He began a new chapter in his treatment over a year and a half ago. I felt like there had to be some small thing I could do to show my support for his fight and make a small difference in the lives of those also affected by blood cancer. I’m no doctor. My mission in life is to make the world a more beautiful place through my ideas. What could I do to celebrate this man fighting for his life who I never once heard complain?
We designed the Juliette bracelet (named after my niece) as a friendship bracelet, which is a sentiment I have always loved. Then, it came to me after months: a vision to transform our best selling friendship bracelet into an uber chic awareness bracelet. In my mind, the idea of creating something that people could wear as a sign of solidarity in the fight against blood cancer was really powerful. And, if we could raise some money toward that effort, all the better.
I starting putting together a plan to distribute the bracelet to get the most exposure and make the biggest impact. A close friend of mine had connections at the Leukemia and Lymphoma Society (LLS), so I reached out to them with my idea and in weeks we concept-ed and launched the LLS design as both a fundraising and awareness piece. Over the past 2 years we have partnered with them at trunk shows, Team in Training events, pop up shops and more to get the LLS bracelet on as many people as possible and raise thousands of dollars.
It has been amazingly humbling to see what kind of an impact I can make through my life’s work. This holiday season to celebrate my grandfather, I gave the bracelet to many people dear to my heart, and I know it touched all of them. I wear mine and it helps to remind me that we can all impact the world around us in a positive way. In the kind of way my grandfather influenced me.
It started with a simple idea.
Imagine what the world would look like if everyone implemented just one of their ideas for the betterment of others.